Founded in 2015 by artist and graphic designer Natalie Meldrum, Pretty Brave is a creative footwear and accessories brand from New Zealand for children and parents with style.

The brand can be found in over 300 stores globally and is trusted by families around the world to bring children comfortable footwear with lasting quality and on-trend designs. 

Each pair of Pretty Brave shoes has been hand-made using premium leathers by our world-class manufacturers. Our footwear is designed in-house and we work collaberatively with podiatrists, last experts and fitting specialists to ensure our products not only look amazing, but also perform.

Welcome to a Pretty Brave world.

We are committed to designing incredible footwear that children will love to wear.

We are focused on ensuring our designs not only look amazing, but also perform.

We believe in family values, positive work partnerships and social justice for the skilled people who create our products.

We promise to deliver an exceptional experience every single time our customers interacts with Pretty Brave.